Major League Soccer achieved record attendance and sponsorship revenue during the recent regular season, largely attributed to the influence of Lionel Messi and strategic corporate initiatives. Nearly 11.5 million fans attended matches, marking a 5% increase from last year, while sponsorship revenue rose 13% at both league and club levels. Inter Miami's success, including Messi's hat trick and the highest-selling jersey, further fueled fan engagement and social media growth, positioning MLS for continued momentum.
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